Total Immersion Partner YOUReality Brings AR-Driven Retail Visualization to Global Market

Build a better online visualizer and the world will beat a path to your door.

YOUReality, the leading developer of retail visualization applications, is developing its Online Retail Visualizer (ORV) for Turnstangen.de, a German designer, manufacturer and market-leading e-tailer of playground equipment.  YOUReality is a Certified D’Fusion Value Added Reseller in Total Immersion’s North American Partner network, the world’s largest network dedicated to augmented reality.

Built on Total Immersion’s patented D’Fusion® platform, YOUReality’s suite of 3D applications for retailers, manufacturers, e-commerce sites, and designers includes Online, In-Store, and Mobile applications, and supports product visualization in a web store, kiosk, or mobile device.  Consumers then have the ability to add the selected items directly to the shopping cart or wish list, or find a retailer to arrange purchase or pickup.  YOUReality is setting the stage for a wholesale transformation of the way consumers purchase anything that goes into their living space.

“Selling exclusively on the web, it is sometimes difficult for the consumer to visualize how the high-bars, horizontal bars or sandboxes will look or fit in their backyard area,” said Arno Driemeyer, Founder and CEO, Turnstangen.de.  “YOUReality’s Online Retail Visualizer allows the consumer to actually see in 3D how our products will look in perspective and dimension in their backyard,” said Driemeyer. “It brings us a competitive edge, offers our web consumers a state-of-the-art shopping experience and increases their comfort level with buying online.”

The move will enable Turnstangen.de to show its entire product catalog in 3D in more than 300 configurations.  Tied directly into the Turnstangen.de website and shopping cart, the YOUReality ORV facilitates immediate point-of-sale visualization.  “Our investment in the ORV is an important part of our growth strategy because of its significant positive effect on sales conversion,” Driemeyer said.

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