Video Release of Jack Morton’s Augmented Reality Event To Launch Statoil’s New Vision

Jack Morton Worldwide, the experiential marketing agency, was appointed to create and produce a global internal event designed to launch Statoil’s new vision and visual identity.

30,000 Statoil employees and stakeholders at over 120 locations across the world came together in ‘town hall’-style meetings to celebrate the new brand, through a broadcast experience that brought the global Statoil community together.

Through satellite, video conferencing and a webcast, all Statoil employees saw their colleagues from locations around the world welcome them to their offices and installations. Starting in Singapore, the flyaround travelled to Karsto, a gas processing plant; on to Calgary, Stavanger, Rio, Moscow, Houston, Lagos, to Statfjord C, an oil platform located 150 kilometres off the coast of Norway. The virtual visit ended at the BBC studios in London.

In London, Statoil’s CEO, Helge Lund, revealed the company’s new vision and mission. His 20-minute presentation used cutting-edge augmented reality for visual support, showcasing Statoil’s drive to be pioneers in everything they do. Jack Morton engaged Total Immersion to create the augmented reality application from Statoil’s models and drawings, with every detail true to life.

The broadcast ended with a short Q&A session, during which Mr. Lund answered questions from around the Statoil world, using the satellite and the video conferencing infrastructure.

Statoil are one of the first companies to combine augmented reality with a global live event broadcast to this number of people.

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