Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4.
The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.
“This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, Total Immersion CEO. “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy. In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike. Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”
Total Immersion adapted an enormously successful Web-based AR application for the mobile environment. On the Web, the app generated a 50 percent month-on-month traffic increase, and more than 30 percent of visitors tried the AR experience.
“Total Immersion is the first vendor to deliver high-quality face-tracking on the iPhone 4 and then to integrate such technology in a comprehensive application for m-commerce,” Uzzan said. “This is just the beginning – imagine the same environment for trying on jewelry, or even makeup, along with so much more.”
Filed under: AR Immersion 2010, Mobile, New Projects, Press Release | Tagged: AR Immersion 2010, Augmented Reality, D'Fusion® Mobile, eyeglass, Face Tracking, Glasses, Iphone, M-Commerce, Total Immersion, Virtual Trying |