AR Immersion 2010 Event Agenda

Conference Agenda

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9:00 am – Main Stage
AR 101
You don’t know AR yet? Head back to class and learn everything about the
exciting world of Augmented Reality.
Max Polisar – VP Sales, Total Immersion
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9:20 am – Main Stage
Keynote: The Past, Present and Future of AR
AR pioneer Ronald Azuma discusses new interactive 3D interfaces’ ability to
improve human understanding and their potential as new communication media.
Ronald Azuma – Research Leader, Nokia Research Center
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10:00 am – Main Stage
Keynote: The Past, Present and Future of TI
Total Immersion’s vision for 2011, new developments and products.
Bruno Uzzan – Co-Founder and CEO, Total Immersion
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10:30 am – Main Stage
Keynote: Special Guest Session with Adobe
Flash + AR = A great future.
Scott Wellwood – Director Business Development, Adobe
Bruno Uzzan – Co-Founder and CEO, Total Immersion
Jason Smith – Pre-Sales/Product Marketing, Total Immersion
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11:15 am Break

11:30 am – Main Stage
Mobile AR
Discover how AR can dramatically enhance mobile experiences and what key
industry players are bringing to mobile and location based AR.
Bruno Uzzan – Co-Founder and CEO, Total Immersion
Jason Smith – Pre-Sales/Product Marketing, Total Immersion
Hartwig Adam – Visual Search, Google Goggles
Michael Breslin – VP Marketing, Glu Mobile
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12:15 pm Lunch Break

12:45 pm – Lounge
Intro to TI Partnerships
Learn about Partnership opportunities with Total Immersion.
Greg Davis – General Manager, Total Immersion
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1:30 pm – Main Stage
Toys & Entertainment
Explore the role AR plays in connecting entertainment properties with consumers.
Brian Seth Hurst – CEO, The Opportunity Management Company
Alton Takeyasu – Senior Director Design, Mattel
Jason Smith – Pre-Sales/Product Marketing, Total Immersion
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1:30 pm – Lounge
Medical
A glance at the future of AR-assisted surgery.
Vacit Arat – President & CEO, Vantage Surgical Systems
Rebecca Rogers – Pre-Sales Creative Engineer, Total Immersion
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2:15 pm – Main Stage
Retail & E-Commerce
How can AR help sales conversion? Industry experts will share insights on how AR
enhances discovery, engagement and the overall shopping process.
Sonya Rosas – Digital Out of Home Strategist, IPG Emerging Media Lab.
Mike Marcinkowski – Senior Engineer, Gillette, P&G
John Leahy – CEO, ImmediaC
Michael Wharton – CEO, YOUReality
Max Polisar – VP Sales, Total Immersion
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2:15 pm – Lounge
Themed Entertainment & Museums
From queue lines, to dedicated rides, to deep learning experiences, learn how
applied technologies take users’ experience to the next level.
Dr. Tracey Wilen-Daugenti – President, The University of Phoenix
Research Institute
Ernie Merlan – CEO, Merlan Creative
Robert De Lapp – Principal, De Lapp Design
Richard Skaare – Business Development, Perfect Prototype
Cyril Drouet – Project Manager, Total Immersion
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3:15 pm Break

3:30 pm – Main Stage
Augmented Reality in Print
Extra! Extra! AR transforms a traditional medium to a virtual 3D canvas.
Andrew Pang – Managing Director, Leovation Ltd
Ruben Padilla – Managing Director, Augmented CPG
Greg Davis – General Manager, Total Immersion
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3:30 pm – Lounge
Experiential AR
Excite, engage, emerge from the pack!
Mike Schaiman – Managing Partner, Helios Interactive
Edwin Rivera – President, Credelis Media Group
Rebecca Rogers – Pre-Sales Creative Engineer, Total Immersion
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4:00 pm- Main Stage
Success Factors of an AR Campaign
From business planning to creative development, let’s share best practices!
TI Team
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5:00 pm Closing Message and cocktail reception

One Response

  1. […] the event, we have gathered videos, photos and summaries of the panels to share with you. Visit the Agenda to view a complete Table of Contents of the event, hyperlinked to online content for each […]

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