Interactive unveils an Advergame on Packaging for Kellogg’s Choco Krispis in Mexico

Our mexican partner Interactive just delivered an AR experience based on Kellogg’s Choco Kripis packaging.

The primary objective of this application is to transform an special edition cereal box into some sort of ”interactive joystick” that you use to play the online gaming experience.

The experience provides with, at least, 2 minutes of brand exposure every time it is played. You get the option to play with four different characters (Nanobots), so the brand exposure can escalate up to 10-12 minutes. This campaign uses the product’s packaging in an AR Advergaming with MLT technology. In this case, the cereal box works as an effective call to action; inviting the consumers into living the online advergaming experience.

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