Augmented Reality Conference : AR Immersion 2010 (Nov 9th – LA) : Agenda Update

Join Total Immersion on a day trip to the world of Augmented Reality! We are now less than 4 weeks away from “AR Immersion 2010” and are thrilled to release details of the event agenda. Stay tuned!

Registration : here

WHEN:
Tuesday, November 9th, 2010
09:00 am – 6:00 pm

WHERE:
Total Immersion – Los Angeles office

WHAT:

08:30 –  Registration opens

09:00 – AR 101 – Main Stage

You don’t know AR yet?  Head back to class and learn everything about the exciting world of augmented reality.

Max Polisar – VP Sales, Total Immersion

09:20 –  The Past, Present and Future of ARMain Stage

Ronald Azuma – Research Leader, Nokia Research Center

10:00 – The Past, Present and Future of TI – Main Stage

Join Bruno Uzzan, co-founder & CEO, as he unveils Total Immersion’s vision for 2011, as well as new developments, products and strategic partnerships.

10:30 – Special Guest Session: AdobeMain Stage

Flash + AR = A great future.

Scott Wellwood – Director Business Development, Adobe

Bruno Uzzan – Co-Founder & CEO, Total Immersion

11:00 –  Break


11:15 – Mobile ARMain Stage

Discover how AR can dramatically enhance a mobile experience and what TI brings to mobile and location based AR.

Adam Hartwig – Google Goggles

Michael Breslin – VP Marketing, Glu Mobile

Bruno Uzzan – Co-Founder & CEO, Total Immersion

Jason Smith –  Manager – Pre Sales/Product Marketing NA, Total Immersion

12:00 –  Lunch Break


12:30 – Intro to TI PartnershipsLounge

Learn about Partnership opportunities with Total Immersion.

Greg Davis – General Manager, Total Immersion

01:00 – Sneak Peak at Adobe Flash ARMain Stage

Discover the features and benefits of Flash-based AR.

Richard Galvan – Product manager, Flash professional, Adobe

Bruno Uzzan – Co-Founder & CEO, Total Immersion

01:30 – Toys & EntertainmentMain Stage

Industry professionals will share insights on how AR plays a vital role in the digital paradigm shift.

Brian Seth Hurst – CEO, The Opportunity Management (Moderator)

Alton Takeyasu – Senior Director Design, Mattel

Jason Smith – Manager – Pre Sales/Product Marketing NA, Total Immersion

01:30 – Medical – Lounge

A glance at the future of marketing and education in Healthcare.

Vacit Arat – President & CEO, Vantage Surgical Systems

Rebecca Rogers – Pre-sales Creative Engineer, Total Immersion

02:15 – Retail & E-CommerceMain Stage

Explore retail related campaigns and learn how to effectively utilize AR to increase conversion.

Jan de Jong – Principal, Taberna Retail (Moderator)

Sonya Rosas – Digital Out of Home Strategist, IPG

John Leahy – CEO, ImmediaC

Michael Wharton – Business Development, YOUReality

Max Polisar – VP Sales, Total Immersion

02:15 – Themed entertainment & museumsLounge

From queue lines, to dedicated rides, to deep learning experiences – industry experts will discuss and how applied technology takes users’ experience to the next level.

Delna Balsara – Founder / Creative Director, Pavement (Moderator)

Ernie Merlan – CEO, Merlan Creative

Robert Delapp – Principal, Delapp Design and Development

Richard Skaare – Business Development, Perfect Prototype

Cyril Drouet – Project Manager, Total Immersion

03:15 –  Break


03:30 – Augmented Reality in PrintMain Stage

Extra!  Extra! AR transforms a traditional medium to a virtual 3D canvas.

Andrew Pang – Managing Director, Leovation Ltd

Greg Davis – General Manager, Total Immersion

03:30 – Experiential ARLounge

Excite, engage, emerge from the pack.  Discussion will showcase acclaimed experiential campaigns and highlight design principles of experiential AR.

Mike Schaiman – Managing Partner, Helios Interactive

Edwin Rivera – President, Credelis Media Group

Rebecca Rogers – Pre-sales Creative Engineer, Total Immersion

04:00 – Success Factors of an AR CampainMain Stage

From business planning to creative development, campaign post mortems and best practices will be shared.

Melissa McManigal – Professional Services Manager NA, Total Immersion

Jason Smith – Manager – Pre Sales/Product Marketing NA, Total Immersion

& TI team!

04:45 – Closing message Main Stage

Bruno Uzzan – Co-Founder & CEO, Total Immersion

05:00 –  Cocktail Reception

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