Blog Review NY Times Gadgetwise : Augmented Reality: From Baseball Cards to Books

Have a look at this article : NY Times Gadgetwise

In a world of multiple, multi-media diversions, how do you engage kids and keep them reading anything longer than a few lines of a text message? Simon and Schuster, along with the well-known children’s author and illustrator Tony DiTerlizzi, hope they’ve found at least a partial answer.

DiTerlizzi, well-known for his Spiderwick Chronicles series, has added so-called Augmented Reality to his latest book, The Search for WondLa.

The book, which tells the story of Eva Nine, a young girl raised underground by robots who ventures to the Earth’s surface in search of other humans, gives readers the opportunity to explore the world along with her, through a series of three partially-interactive videos of maps tracking her travels.

After an application is downloaded from the book’s Web site, readers can see the maps by holding up one of three key pages to their computer’s Web cam. The pages’ special images trigger animated videos to run. Readers can watch the three-dimensional map and its inhabitants move through space, or can control its perceived distance and angle by moving the book back and forth in front of the PC’s screen.

The augmented reality sequences were created by Total Immersion, a company that last year also embedded the technology into a special series of Topps baseball cards, allowing card fans to play elementary baseball games and see three-dimensional images of players when they held up a card to their PC’s display.

The Search for WondLa project represents the first time that Total Immersion has worked on a novel in the United States (they created one in France) and the first time that Simon and Schuster Children’s Publishing has incorporated the technology.

While readers can follow the story completely without activating augmented reality, doing so adds a new flavor to the story, bringing to life what would otherwise need to be imagined.

Think of augmented reality as the pop-up books of the 21st century.

Source : NY Times Gadgetwise

One Response

  1. This is a great use of AR. It would be great if kids could control the interactive experience themselves. Triggering videos is just the first step. Can’t wait for AR to use its full potential.

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