The Screen USA is pleased to announce its follow up New York event in association with global creative agency Ogilvy & Mather. A morning briefing to be held at Ogilvy’s Manhattan headquarters on Tuesday 21st September, at which we will hear from some of North America’s key digital out-of-home creatives and take a guided tour of the Ogilvy Digital Innovation Labs.
Hosted by John Boese, Associate Director, Digital Innovation at Ogilvy New York – the morning event will showcase how two of this year’s most exciting digital out-of-home campaigns were conceived, measured and executed. This invaluable insight into the entirety of a digital signage campaign will bring together the media agency, the creative team and the digital out-of-home network owner behind IBM’s interactive campaign in JFK and NIKE’s realtime World Cup campaign across 400 DOOH sites in the UK.
Attendees will also get the chance to tour Ogilvy’s Digital Innovation Lab, part of a global network of Labs that showcase the agency’s range of digital activities. Designed to educate and inspire – the Lab serves to demonstrate how digital services can combine across multiple media to deliver uniquely creative campaigns. Particularly relevant to the digital signage industry – the Lab positions digital out-of-home as a key building block around which other digital channels, mobile and interactivity can all work to enhance media value.