Germaine et les Martiens : First Augmented Reality Apps on Iphone for POS Advertising and Augmented Packaging

Germaine et les Martiens is new big hit campaign for Lustucru done by BDDP & Fils. This campaign is a brillant come back of one of the most famous advertising saga. Germaine is back in 2010 with Internet, Facebook and… Augmented Reality.

Total Immersion’s Partner C4M designed 3 Augmented Reality Applications on Iphone and Adobe Flash. These applications are working with all Lustucru packagings.

It’s the first time that an Augmented Reality Iphone App serves Point of Sales advertising and Augmented Packaging.

More details in the video :

Credits : BDDP, C4M, /XL

2 Responses

  1. […] As for this week’s video we’ve got a little fun game from Total Immersion’s Partner C4M to promote French pasta brand Lustucru. Unlike previous TI games, this one is iPhone based, though there’s still a webcam version. It’s called Germaine et les Martiens: […]

  2. […] Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame […]

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