Beating Vegas at its own game, Total Immersion and Nike have again put Nike’s AR slot machine on the road. The mobile slot – which debuted last summer to standing room-only crowds at events around the U.S. — is back by popular demand, visiting the Hurley U.S. Open of Surfing and the X Games circuit to showcase Nike’s 6.0 running shoe. As part of Nike 6.0’s commitment to rich brand interaction with action sports fans, Total Immersion collaborated with ad agency Wieden+Kennedy on a new, improved version of the one-armed bandit – this year, with new graphics, sounds and surprises.
Following BMX Dew Tour stops in Boston and Chicago, the AR slot machine made its latest appearance at the nation’s biggest surfing event – the Hurley U.S. Open of Surfing, which wrapped up in Huntington Beach, Calif. on August 8. At stops on the Dew Tour, players can even see themselves on the “coin” that triggers the slot machine, thanks to Total Immersion’s face-mapping technology.