You can Experience Virtual Suzi experience here.
Total Immersion’s UK sales director, Myles Peyton said “…This is the first true cross media AR campaign, where an advert in T3 magazine (pg 118 in the August edition) encourages readers to get their own virtual suzi in their hand. This AR experience is then continued outdoor at a series of Jcdecaux bus Shelters in the streets of Manchester. The final step of this AR journey will end on August 2nd when this campaign will be televised on Channels 5’s the Gadget Show. This multi channel AR continuity is crucial to the brands who can continue to engage their target consumers in the digital world. From a commercial standpoint, this multi channel approach makes sense as all assets are re-purposed and published to all possible platforms, truly maximising on the upfront AR investment. More brand owners will be following suit shortly and soon the trans media AR approach will be common place…”