Augmented Reality Campaigns will be a Hit for this Football World Cup !

Augmented Reality was awarded by French Magazine 01Informatique one of the 11 winning innovations for the Football World Cup.

Cherrypicks developed an AR Game to support Sony Ericsson Communication in Hong Kong during Football World Cup using Total Immersion’s Technology. You can experience it here.

Axis3D developed with Total Immersion’s Technology an online football game for Pringles in China. This AR Experience provides a unique human interface to control the football player using the world famous Pringles packaging.

To be continued….

2 Responses

  1. […] & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 […]

  2. […] Pringles Campaign, developed in China by Axis 3D and Total Immersion was also distinguised for the uniqueness of the […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: