Total Immersion wins innovation challenge Logica Netherlands

Computer images enriche reality with remarkable result

Total Immersion is the winner of the  Global Innovation Venture Partner Programme (GIVP) of Logica Nederlands. The company was chosen from over 70 submissions  by a professional jury .

Total Immersion is the leading supplier of very advanced so called Augmented Reality applications – enriching the real world with data or animation from the internet – and has secured a place in the global final that will take place on the 17th of May in Stockholm. T-immersion will compete against the winners from other Logica innovation competitions from, among others, France, Sweden, US, India and the United Kingdom.

For more information about GIVP, Logica’s search for innovative partners in Small and Medium size Enterprises (SME)  click here

The Paris based company specialises in combining the real world with computer animations, images and data. For example the baseball player that emerges from a tradingcard when it is held in front of a webcam. It recognises the special code printed on the card and the player ‘comes to life’ hits some balls.

Total Immersion also develops business applications, for instance the virtual manual for BMW mechanics.

‘Innovation is core to Logica. This helps our clients to venture into new products or services’. According to Gartner, Augmented Reality is one of the top technologies that will make the difference in the coming year. Together, Logica and Total Immersion can develop valuable application for their clients’, says Gerben Mak, Director Marketing & Innovation Logica Netherlands.

Rob Blaauboer Innovation Practice Manager- Logica and Antoine Brachet Indirect channel manager- Total Immersion

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