Blog Review : Augmented reality gets a boost from wave of new apps

Have a look at this article :  Straight.com

Wanting to showcase augmented-reality technology during the 2010 Winter Olympics in Vancouver, Yahoo worked with two companies, Total Immersion and Helios Interactive Technologies, to build a cutting-edge display for its FanCouver pavilion in Yaletown. Using a live video feed, the display allowed visitors to virtually model cartoonish hats and sunglasses on a large screen.

“It’s a new kind of magical display where you want to interact with it, and that’s kind of what augmented reality is able to offer on this kind of display,” Bruno Uzzan, cofounder and CEO of Total Immersion, told the Georgia Straight by phone from his office in Los Angeles.

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