Dior offers Augmented Reality advertising for the launch of the new Miss Dior Chérie Eau de Toilette

Dior Perfumes (LVMH Group) developed a digital advertising for the launch of “the new Miss Dior Chérie Eau de Toilette”.  Miss Dior Chérie Eau de Toilette is a new invitation to linger, a fragrance with floral accents that beckons the imagination to take flight in a luminous and lively garden. A touch of fruity notes at the heart of a fresh floral fragrance that dazzles with joie de vivre.


The advertisement was directed by Sofia Coppola, while print campaign is work of British photographer Tim Walker.

Augmented Reality Experience combines a virtual pop-up book featuring the TV advertisement and can be triggered by all printed advertising coming from fashion magazines. Experience it here. (clic on 3D Experience)

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