Total Immersion to Unveil First Commercial Markerless Tracking on Mobile at International CTIA Wireless 2010 in Las Vegas

CEO Bruno Uzzan Joins Panel on Mobile Augmented Reality,
Examines Opportunities to Monetize Mobile

LOS ANGELES (March 22, 2010) – Total Immersion (, the global leader in augmented reality (AR), today announced that it will preview the first commercial application of markerless tracking (MLT) on Google’s Android mobile platform, at International CTIA WIRELESS 2010®, taking place March 23-25 at the Las Vegas Convention Center.

A major component of Total Immersion’s proprietary AR solution, markerless tracking enables an AR application to use natural targets to trigger the augmented reality experience.

At the same time, the company said that CEO and co-founder Bruno Uzzan will speak at the educational conference program during CTIA.  Uzzan will participate in the session entitled “Mobile Augmented Reality,” within the “Opportunities for Monetizing Mobile” track and will discuss how augmented reality technologies are blending interactive 3D graphics into real-time video captured via mobile phones.  Moderated by Athena Polydorou, Director of Wireless Internet Development for CTIA, Uzzan will be joined by other leaders from the wireless industry.  The session will be held from 4 p.m. to 5:15 p.m. on Wednesday, March 24, in Room N-116 at the Las Vegas Convention Center.

“Mobile innovation continues to drive rapid change for business and personal interaction, and this spring’s CTIA educational program will address next generation technologies, new players and emerging opportunities,” said Robert Mesirow, vice president and show director for CTIA. “We are delighted that Bruno and Total Immersion will be contributing to the discussion.”

“Augmented reality is a new human interface, and as such, offers enormous potential to create engaging new experiences – especially using mobile platforms,” Uzzan said.  “AR is already beginning to transform the way people see and interact in the world.  It’s ushering in an age where destinations, data and details will be as close as a smartphone.  AR can turn a simple cell phone into a marketing and information delivery device with seemingly limitless capabilities.”

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide.  Find the latest news concerning Total Immersion projects at:

About CTIA Shows

Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit

CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual expositions. For more association information, visit

Media Contact for Total Immersion:

Ken Greenberg

Edge Communications, Inc.


One Response

  1. When will this be made public. We need video footage as soon as it is released since we´ve got quite some requests pending who´d be grateful for further information. Could this be arranged? Maybe just upload someting onto Youtube and spred the word.

    Cheers and thanks in advance

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