Video Release of LG’s Spanish Crossmedia Augmented Reality Campaign

Total Immersion’s Spanish Partner , Innovae Vision developed for LG a cross-media augmented reality experience.

LG launched a revolutionary TV set extra slim and with 9mm of frame, in October 2009:
Innovae Vision did 3 Augmented Reality actions for this event:

Event :  A 3-days event with AR viewpoints towards an extra large outdoor poster.

Digital Marketing : Online Marketing campaign.

Retail Experience : Action in 15 stores (El Corté Ingles) all over Spain, with instant win scenario.

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