Renault’s Cross-Media Augmented Reality Experience

French Car Manufacturer, Renault unveiled European Cross-Media Augmented Reality Experience for the official launch of its two last convertible cars “New Renault Mégane Coupé-Cabriolet ” and “Renault Wind”.

Photos : Olivier Martin-Gambier

Last 4th March, the Augmented Reality Experience was released in 3 locations at the same time:

–           In kiosks featured on Renault’s booth at 80th International Motor Show & Accessories in Geneva, with kiosks from March 4th to March 14th.

–           On Renault’s website, where you can try this experience :

Renault Wind  www.renault-wind.com (section Goodies)

New Renault Mégane Coupé-Cabriolet www.new-megane.com


–           In Renault Flagship Store « L’Atelier Renault»  on 53 Avenue des Champs-Elysées in Paris where you can experience it live till June 20th.

AR Experience shows up interactive scenario including such car configurator and demonstration of top opening using finger pointing technology.

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