Bruno Uzzan, CEO and co-founder of Total Immersion is talking about Augmented Reality on Adotas.
Augmented reality (AR) has been in the consumer mainstream for less than a year now. While the technology has been around for considerably longer, enabling web-based AR quickly opened up an enormous array of digital marketing applications.
Digital marketing is the very visible tip of the iceberg, but below the water line, there’s a vast array of applications — many of them transformative — that are poised for development, even as marketing applications mature.
Let’s be clear: AR is a trend, not a gimmick. As some very forward-looking brands have demonstrated, it’s nothing less than a new human interface, a new paradigm that encompasses anything digital or virtual that “crosses over” into your real environment. As such, this begins to define a new type of interactive, sensory engagement. more