Blog Review : iMediaConnection elected Avatar Campaign as one brilliant Augmented Reality Campaign

Please have a look at this article :  iMediaConnection

“Avatar”

Excitement around James Cameron’s “Avatar” created opportunities for several AR tie-ins to the movie. McDonald’s launched a site called “Experience Pandora” that users can tap via a “Thrill Card,” which can be cut out from McDonald’s boxes or printed out at home. According to Variety, Coca-Cola also placed Avatar related content on 140 million cans, while Mattel created action figures with special AR tags that provide additional content.  more

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