Total Immersion augmented reality technology is one of most talked-about trends and technologies to have influenced global marketing over the past 12 months

Total Immersion is part of Most Contagious 2009 report in Augmented Reality section. This report talks about all talked-about trends and technologies to have influenced global marketing over the past 12 months.

You can have a look to this report here.

At the other end of the fun spectrum is Topps’ 3D Live Baseball Cards via AR experts Total Immersion. When scanned via a webcam, these produce miniature animated players in the palm of your hand or on your desk, which can then be controlled to play a series of simple batting and pitching mini-games. (See Contagious 19).


Toy manufacturer Mattel also endowed its new range of Avatar action figures with AR i-Tags. These plastic cards, when held in front of a webcam, produce 3D-renderings of that very toy which then spring to life, stomping and leaping across the user’s desktop. See Contagious 21.

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