Total Immersion awarded as Best Web Based Augmented Reality Demo by Augmented Planet

Augmented Planet today announced the winners of the 2009 Readers Choice Awards. This is the first year of the awards which have been designed for real users to vote on exemplary augmented reality solutions across both mobile and the web.

Total Immersion has been awarded by Augmented Planet Readers Choices Awards as Best Web Based Augmented Reality Demo for “We are Autobots” created for the Transformers movie with PPC.

Mobilizy won Best augmented reality mobile browser and Accrossair Best augmented reality mobile application

Lester Madden, the founder of Augmented Planet says; “Since creating Augmented Planet we have seen a lot of augmented reality innovation. Six months ago the emphasis was on web based applications, however we have seen a signification increase in the number of augmented reality applications available for mobile devices, particularly applications that are location aware. This shift has been made possible by new sensor technology such as the introduction of the digital compass in the latest mobile phones.”

Users were invited to vote for their favorite augmented reality applications of 2009. Results have shown that 56% of users who answered the survey have tried an online web based augmented reality demo using their web browser and webcam.

In 2009, Augmented Planet saw some excellent examples of how augmented reality can be used as a marketing tool to promote Hollywood movies (District 9 and Avatar), we predict that 2010 will bring us even more examples of how augmented reality can be used as a marketing tool.

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