TI and Coca-Cola Team Up to AR-enable Coke Zero Cans

Augmented reality pioneer Total Immersion  and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam.  The Coke Zero project marks a milestone in the AR tracking and play experience: rather than being “stuck” to an object, the chopper floats freely and can be manipulated by “remote control.”  The craft moves in the direction users choose, and gains momentum on its own, replicating the motion of an actual helicopter.

3 Responses

  1. hello. really luv ur co.’s work- are these cans available in US stores?
    appears from other writings that its just Switzerland/EU?
    an email reply wud b appreciated
    holiday Wishes!

  2. The experience is available here : http://avtr.com/?lang=en#content

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