Video Release of McDVISION Avatar Pandora Augmented Reality Experience

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill Card becomes a portal into three unique, immersive Pandora environments the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

Players control their AR experiences by moving and tilting the Thrill Cards through the world of Pandora. They are invited to Touch the Mysterious Anemonids where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids. Players are then beckoned to Navigate Across Ancient Vine Bridges, where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains. In the third scenario, Find Mystical Woodsprites, players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.

5 Responses

  1. […] people to donate blood, like they do in Japan. Total Immersion created Avatar related AR apps for McDonalds and Coke. Wallpaper magazine fancies an AR edition. And another week, another car gets an AR […]

  2. […] Vlad wrote an interesting post today onHere’s a quick excerptVideo Release of McDVISION Avatar Pandora Augmented Reality Experience. Posted by Total Immersion on December 18, 2009. During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the … […]

  3. […] people to donate blood, like they do in Japan. Total Immersion created Avatar related AR apps for McDonalds and Coke. Wallpaper magazine fancies an AR edition. And another week, another car gets an AR […]

  4. I saw Avatar twice at the movies, regular filming and in 3D. It is a wonderfully made movie which I hope will be excellently and numerously sequeled and last for many years. But where are the Avatar “dolls?”

  5. […] reality is an experiment. 3-D is an experiment. And here’s one that did both – here and here.  I say experiment smartly, but […]

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