Video Release of Universal/Mercury Sinik CD with extra AR content

Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features.

The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

One Response

  1. […] mentre l’autore rappava in sovraimpressione in AR, come se fosse straripato dal libretto del Cd ( Sinik, Ballon d’or). Un altra Interessante operazione di marketing con AR è stata quella di “Lego augmented reality […]

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