InStyle Magazine December Issue with Augmented Reality Features and Advertising

Last issue of InStyle Magazine proposes 2 specials AR experiences. The first one is a special cover with unique message of Taylor Swift: Taylor Swift: 60 Seconds of Style where the country superstar gave us the inside scoop on her favorite looks, signature curls and more!

The second one is a unique shopping experience Gifting in 3D a new dimension in Holiday Shopping. By showing gift box to their webcam people have acces to exclusive content from prestigious brands (Burberry, Intel, Ebay, Channel, Lancôme, Yves Saint Laurent, L’Oréal, Giorgio Armani).

2 Responses

  1. thanks for writing this

  2. […] Davis began with an overview of AR as a vehicle to bring interactivity to traditional print media. A core premise of printed communication is storytelling, “the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience” (National Storytelling Association). Broadly speaking, the areas of printed communication fall within news, leisure content, and printed packaging.  Some of these will experience a more significant digital shift, while others will retain a tactile, digitally-enhanced traditional experience. Davis showed a few sample projects produced by Total Immersion and its Partners, including educational products and InStyle Magazine. […]

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