Blog Review : Universal France Experiments CD With ‘Augmented Reality’

Please have a look at this article :  Billboard

Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features.

The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

Videos Billboard.biz could see during the world premiere in Paris simply show Sinik singing. The CD itself also features an augmented reality image, which launches remixing tools on the computer using object recognition. New features will be regularly added, Universal says.

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