Jack Morton Uses Augmented Reality To Launch Statoil’s New Vision

Jack Morton Worldwide, the experiential marketing agency, was appointed to create and produce a global internal event designed to launch Statoil’s new vision and visual identity.

30,000 Statoil employees and stakeholders at over 120 locations across the world came together in ‘town hall’-style meetings to celebrate the new brand, through a broadcast experience that brought the global Statoil community together.

Through satellite, video conferencing and a webcast, all Statoil employees saw their colleagues from locations around the world welcome them to their offices and installations. Starting in Singapore, the flyaround travelled to Karsto, a gas processing plant; on to Calgary, Stavanger, Rio, Moscow, Houston, Lagos, to Statfjord C, an oil platform located 150 kilometres off the coast of Norway. The virtual visit ended at the BBC studios in London.

In London, Statoil’s CEO, Helge Lund, revealed the company’s new vision and mission. His 20-minute presentation used cutting-edge augmented reality for visual support, showcasing Statoil’s drive to be pioneers in everything they do. Jack Morton engaged Total Immersion to create the augmented reality application from Statoil’s models and drawings, with every detail true to life.

The broadcast ended with a short Q&A session, during which Mr. Lund answered questions from around the Statoil world, using the satellite and the video conferencing infrastructure.

Statoil are one of the first companies to combine augmented reality with a global live event broadcast to this number of people.

“It is a delight to work with Jack Morton. Their ability to create a cutting-edge, on-brand experience, combined with their eye for detail, professionalism and calm, are just some of the characteristics of the team that we value very much,” said Kjetil Undhjem, Vice President Brand Management, Statoil.

Julian Pullan, EVP Managing Director, EMEA, Jack Morton Worldwide, commented “We are delighted to have been able to work with Statoil to show just what can be done with augmented reality. It’s changing the way we view the world, and when you super-impose this technology onto live brand experiences it gets really exciting. This is just the beginning.”

About Jack Morton

Leading experiential marketing agency Jack Morton Worldwide creates multidimensional experiences that inspire key stakeholders to new insight, action and advocacy. Integrating live events, branded environments and interactive media, the agency engages consumers, business partners and employees, helping clients build brands, improve performance and increase sales. Jack Morton has a staff of 500 employees in the US, Europe and Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. ( IPG). More information is available online at www.jackmorton.com.

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia and in the US, and supports a network of more than 50 partners worldwide.

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