Universals N-Dubz presents AR features in their last special album

The album features 2 UK firsts an N-Dubz magazine including exclusive interviews, behind the scenes pics, exclusives images, N-Dubz style and beauty secrets, baby pictures, a glossary of N-Dubz lingo and lyrics to every song. PLUS we’ve created a special album insert that will bring the band to your computer screen in 3D glory! N-Dubz talking and singing to every one of you in 3D in your hand!

The campaign is by Total Immersion for the Universal Music TV/All Around The World artists.
The augmented reality campaign is triggered from data embedded within the album artwork.

When held in front of a home webcam, the artwork shows 3-D images of the band chatting to the viewer before giving an impromptu performance of the hit new single ‘I Need You’.

Consumers can turn the sleeve artwork around to view the band from alternative angles.

One Response

  1. […] more of Total Immersion – augmented albums for some Brit and French […]

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