Total Immersion reinforces its presence in Asia with the opening of a new subsidiary in Hong Kong

After the opening of the Los Angeles office in 2006, Total Immersion, worldwide leader in Augmented Reality, continues its international development by announcing the opening of a brand new outlet in Hong Kong. It will be managed by Philippe de Passorio, previously Sales & Marketing Director in the Head Office in France.

This announcement is an important factor in the editor’s sales strategy to establish itself in the long term in Asia, a particularly high growth market. In this context, the main missions of  Total Immersion Hong Kong Ltd will be to develop the use of its technology within the region and to ascertain new agreements with partners, renowned experts in the creation of Augmented Reality applications (for general public and professionals).

This direction coincides with the launch of several projects and with the increasing demand from local companies to offer their customers real innovative solutions, such as the evolution seen on the use of Augmented Reality on mobile phones. This expansion is also the response to existing historical clients, whether in China, Korea or Japan, who have wished to beneficiate from the advantages of a local presence bringing a proximity as well as sales and technical support.

Today, Total-Immersion already supports several companies in the implementation of substantial projects such as the “First Interactive 3D Live Show” in South Korea:,video-gallery,36.html

For Philippe de Passorio of Total Immersion: “The Asian market is an amazing growth opportunity for Total Immersion and a fantastic and exciting human adventure. I am convinced that together with our local partners, we shall soon become a leading actor in Augmented Reality within a region with such a high potential”.

One Response

  1. […] year and a half after the opening of our Asian subsidiary, we are glad to see that D’fusion solutions are considered as the state of the art of […]

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