Digital Marketing : Lenovo ThinkPad Promotion for Students in China powered by Total Immersion

Chinese partner Axis3D Technology unveils first AR campaign in China for Lenovo Thinkpad.
The main purpose of this project is using AR technology to promote Lenovo ThinkPad. The user has to gather as much “toy eggs” as he/she can to get the buying discount. The contents of the AR showing the features of ThinkPad, such as waterproof keyboard, ThinkVantage® Active Protection System™ and Rescue and Recovery system.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: