Digital Marketing : Lenovo ThinkPad Promotion for Students in China powered by Total Immersion

Chinese partner Axis3D Technology unveils first AR campaign in China for Lenovo Thinkpad.
The main purpose of this project is using AR technology to promote Lenovo ThinkPad. The user has to gather as much “toy eggs” as he/she can to get the buying discount. The contents of the AR showing the features of ThinkPad, such as waterproof keyboard, ThinkVantage® Active Protection System™ and Rescue and Recovery system.

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