Digital Marketing : New Point of Sale Marketing Experience using Sosro Tea Packaging and Augmented Reality

Sosro

AugmentedReality&Co and Total Immersion have just launched the ASIA’s FIRST Augmented Reality Packaging with marker less technology for Teh Celup Sosro.

Teh Celup Sosro is a tea-bagproduct owned by PT.Gunung Slamat, one of the key players of the beverages industry in Indonesia. The management team has decided to use the Augmented Reality technology on its tea-bag packaging to provide new exciting experience for general public, specifically the Sosro tea lovers.

This brand experience is able to track 4 different packs of ‘Teh Celup Sosro’ and ‘Sosro Heritage’ tea variants, simulating tea lovers lifestyle, and Indonesia’s popular destination (i.e.: Bunaken Sea, Kecak Dance, Borobudur Temple).


4 Responses

  1. where can i find the technicalities of this product ?

  2. […] more from the original source:  Digital Marketing : New Point of Sale Marketing Experience using … By admin | category: digital point | tags: attack-seems, augmented, great-deal, […]

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